On Being a Creative Writer and Writing SEO-Optimized Content...


I could say I love being a writer (which is true, btw), but writing is so natural to me it feels like breathing.

It’s this neutral-but-beautiful thing that’s just… tied to me being alive.

(Side note: had to stop typing because my cats started boxing each other. Maybe exposing all my martial arts training to them has been a mistake on my side...)

At the same time?

I feel like I hate being a writer.

Wait, let me explain.

I write for my three websites. I write for this public newsletter feed. I write for my mailing lists (yes, *plural*; not a typo) subscribers. I write commissioned articles for clients. Sometimes I write for other people’s websites. I write guides on job options for writers. And, last but not least, I also write gothic horror fiction in my free time.

In other words: I make a living writing, I write as a hobby, and I write for passion.

So how do I separate all these different kinds of writing, covering so many topics, inside one single brain?

That's the thing, I don’t.

My mind is pure chaos, and everything happens at once.

In fact, what inspired this very broadcast is that I sat down to work on this Tuesday morning, opened YouTube Music (as always), put on “Sing Sing Death House” by The Distillers, and started mentally organizing what I’d write today.

The problem?

There were, like, 4 or 5 articles flowing through my head simultaneously.

I wanted to write all of them. Right now. At the same time. And I hate that I have to pick one, focus on it, finish it, and only then move on.

I wish I could write everything at once lol.

And yes, I’m aware that’s probably more of an “ADHD thing” than a “writer thing.” Or a delightful mix of both, maybe. And my "multitasking superpower" doesn't exactly help either,

Either way, it’s frustrating, and it kinda gives me anxiety.

I’m always afraid I’ll lose the perfect intros I’m writing in my head within the next 10 seconds (and honestly? I usually do). I’m afraid I’ll lose the spark, or worse, get bored.

If I get bored, it's over.

Fck you, laptop, I'm bored. I'm going out to skateboard.

But above all, the worst part is the intense anxiety I feel about finishing the pieces. Knowing they’ll take a few days to complete? I *can't* handle it, ARGH!


Writing SEO Content

So… Google's 2024 algorithm update basically killed BeProductiveEveryDay. RIP. 🪦

Yeah...
99.8% of traffic. Gone.


Editor's note: Here's Andréane from the future, in June 2026, to report that I've managed to fully recover BeProductiveEveryDay's traffic and proved that blogging is not dead in 2026!


I’ve already mentioned that I had to abandon the site for a year because I was too busy with my two main sites and also dealing with some health issues.

But it’s fine. Instead of crying, I started digging into the causes so I could fix it asap.

And that’s what I did.

In just a few months, I recovered around 35% of the traffic. With almost a decade of experience growing websites, I know I’ll recover all of it and surpass my previous achievements even further than before the algorithm changes.

And honestly? I kinda love that now, search engines are valuing real-life experience more than ever!

I’ve been worried for months about the AI-generated generic crap being mass-produced, and how it would impact blogging.

But Google has been surprisingly clear:

Stop obsessing over keyword stuffing and word counts: Just create original, quality content for readers, match search intent, and be an actual human with experience in whatever you do/teach.

Before, I’d write 4,000–6,000-word technical pillar posts for BeProductiveEveryDay.

To be honest, not my favorite style, as it's too mechanical and stripped of personality.

But the content was strong, the research was solid, readers got everything they needed, Google loved me in 2021-2023 and early 2024, and those posts converted like crazy.

So I kept doing it. I’m a versatile writer, after all.


But now? At least for BeProductiveEveryDay, Google is still rewarding my long-form content, but it's a bit different now.

To filter AI fluff, Google is prioritizing real-life experience and expertise.

In other words, what would’ve been a 5,000-word *overly technical* pillar in 2022 (covering 5–7 subtopics) has a *more personal*, fun tone, with a lot of personal, first-hand experience included. And freaking I love that.

Writing for BeProductiveEveryDay had become so robotic for so long that I had lost some of my passion.

But since the site was performing amazingly well, I kept doing it because… well, that was my job.

But there was always this little ghost whispering in my head, reminding me that this was NOT why I left freelance writing.

I mean, creating my own online publication was my path to more creative freedom.

So yes, I’m genuinely excited about this new blogging era.

I just need to find a way to deal with the fact that, after revamping my content strategy, my editorial calendar is overflowing with fresh ideas, and it’ll take *at least* 6-8 months to publish (and update) everything, even if I publish ~3 articles per week.

But it is what it is, even though part of me wishes I could have everything up before les fêtes de Noël.

Now, since I technically shouldn’t even be here right now, I’ll put Harry Potter and the Order of the Phoenix on the second screen and get back to my morning writing schedule.

Talk soon!

Andréane @ BeProductiveEveryDay


P.S. This is just a little peek at what's happening in my subscriber-only newsletter. To get the full content, subscribe here:

Andréane Laure @ BeProductiveEveryDay

Salut, I’m Andréane! I'm a writer, artist, and former French–English translator currently living as a digital nomad. I work directly with brands while blogging and creating newsletters about financial independence, tech, art, productivity, online income, and content creation. Take a peek at what's happening in my subscriber-only newsletter with these public posts or become a member here (it's free):

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