I could say I love being a writer — which is true, btw — but writing is so natural to me it feels like breathing. It’s this neutral-but-beautiful thing that’s just… tied to me being alive.

(Side note: had to stop typing because my cats started boxing each other like two tiny furry UFC fighters.)

At the same time?

I feel like I hate being a writer.

Wait — let me explain.

I write for my three websites. I write for this public Kit profile. I write for my mailing list subscribers (yes, plural; not a typo). I write commissioned articles for clients. Sometimes I write for other people’s websites. And, last but not least, I also write fiction in my free time.

In other words: I make a living writing, I write as a hobby, and I write for passion.

So how do I separate all these different kinds of writing, covering so many topics, inside one single brain?

I don’t.

My mind is pure chaos; everything happens at once.

In fact, what inspired this very broadcast is that I sat down to work on Tuesday morning, opened YouTube Music (as always), put on “Sing Sing Death House” by The Distillers, and started mentally organizing what I’d write today.

The problem? There were, like, 4 or 5 articles flowing through my head simultaneously. I wanted to write all of them. Right now. At the same time. And I hate that I have to pick one, focus on it, finish it, and only then move on. I wish I could write everything at once lol.

And yes, I’m aware that’s probably more of an “ADHD thing” than a “writer thing.” Or a delightful mix of both. And my "multitasking superpower" makes everything even messier.

Either way, it’s frustrating and gives me so much anxiety. I’m always afraid I’ll lose the perfect intros I’m writing in my head within the next 10 seconds (and honestly? I usually do). I’m afraid I’ll lose the spark. Or get bored.

But above all, the worst part is the intense anxiety I feel about finishing the pieces. Knowing they’ll take a few days to complete? Pure annoyance (to put it gently).

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Changes in the SEO industry

So… the last Google algorithm change basically killed Be Productive Every Day.

Yep.
99.8% of traffic. Gone.

I’ve already mentioned that I had to abandon the site for a year because I was too busy with my two main sites and also dealing with some health issues.

But it’s fine. Instead of crying, I started digging into the causes so I could fix it asap.

And that’s what I did — in just a few months, I recovered around 35% of the traffic. With almost a decade of experience growing websites, I know I’ll recover all of it and surpass my previous achievements even further than before the algorithm changes.

And honestly? I kinda loved the new Google guidelines, lol.

I’ve been worried for months about the AI-generated generic crap being mass-produced, and how it would impact blogging.

But Google has been surprisingly clear:
Forget keyword stuffing and word counts. Create original content for readers. Match search intent. Be an actual human.

Before, I’d write 4,000–6,000-word technical pillar posts for Be Productive Every Day.

To be honest, not my favorite style — too mechanical, too stripped of personality.

But the content was strong, the research was solid, readers got everything they needed, Google loved me in 2023 and early 2024, and those posts converted like crazy.

So I kept doing it. I’m a versatile writer, after all.

But now? Google is rewarding shorter content that gives readers what they want quickly. No predicting what else they might want later — just delivering what they came for.

To filter AI fluff, Google is prioritizing real-life experience and expertise.

In other words, what would’ve been a 5,000-word pillar in 2022 (covering 4–5 subtopics) should now be 4–5 shorter articles where I get to write in a more personal, fun tone — and I love that.

Writing for Be Productive Every Day had become so robotic for so long that I had lost some of my passion. But since the site was performing amazingly well, I kept going because… well, that was my job. But there was always this little ghost whispering in my head, reminding me that this was NOT why I left freelance writing. Creating my own online publications was my path to more creative freedom.

So yes — I’m genuinely excited about this new blogging era.

I just need to find a way to deal with the fact that, after revamping my content strategy, my editorial calendar is overflowing with fresh ideas, and it’ll take at least 3 months to publish everything — even if I post 2 articles per day plus schedule 2 per day for weekends.

It is what it is — even though part of me wishes I could have everything up before les fêtes de Noël.

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Now, since I technically shouldn’t even be here right now, I’ll put Harry Potter and the Order of the Phoenix on the second screen and get back to my morning writing schedule.